Floor Plans – An Essential Tool for your Marketing Campaign

When I look at a property, one of the first things I look for is whether there is a floor plan. I am a visual person and like to be able to visualise the space available in a property. Does this sound like you too? There’s a good chance it does. The majority of buyers today want to see a floor plan before they even consider if the property suits their needs.

Presenting YourProperty™ with a floor plan enables potential buyers to not only envisage themselves living in the home, but it also gives them an idea of what YourProperty™ actually has to offer. Floor plans show the dimensions of a room, whether there are built in wardrobes in the bedrooms and the layout of both the kitchen and bathrooms. This helps buyers think about where they could place their furniture in the property.

So, are floor plans really important?

Buyers think so. 93% of buyers say they are more likely to spend time looking at a property with a floor plan (C.A.R Home Buyers Survey 2009).

Sellers think so. 81% of sellers think a floor plan will help sell their home faster (Moving Homes Survey 2010).

The statistics prove so. Including a floor plan in the marketing mix has been proven to reduce time on market by up to 50% (C.A.R Home Buyers Survey 2009).

The market place thinks so. Floor plans are opened 7.5 times more often than maps on realestate.com.au.

We believe that a floor plan complements a marketing campaign with professional property photographs and will help YourProperty™ to stand out from the rest.

When you list YourProperty™ with John Pye Real Estate, we offer you a professional photography and floor plan package.

Are you considering selling YourProperty™? Contact us on +61 2 9476 0000 for a free, no-obligation market appraisal.

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